Marina Testino is one of the leading individuals in the eco-conscious industry. Has been since early 2018 with her campaign #OneDressToImpress, where she wore a red pant suit for two months.
“#OneDressToImpress was developed to explore what would happen if I wore the same, strong, visible outfit everywhere for two months straight. Repeating an outfit in today’s day has become a taboo to our society, so I solely wanted to do the thing to contradict this all.”
Following, she launched the #CarryOnSummer where she traveled in Europe for two months and only had a wardrobe that fit into the carry-on.
“This project intends to show people just how much one can accomplish with only a few items, and how diverse styles can be achieved despite the number of pieces available. All in all, I hope to demonstrate the benefits of traveling light, as well as continue conveying the message that quality triumphs over quantity.”
When we first came across her profile, it was early this year in February when she announced the #YellowLikeALemon campaign. Right off the bat, she caught our attention. For this project, she aimed to show how possible and great it feels to wear sustainable fashion items. This came in the form of a complete yellow outfit with garments that were borrowed from a friend, thrifted, or rented.
“#YellowLikeALemon is simply to show you all how good it feels to be a part of sustainable fashion today. Although a lot of people don’t really know what ‘sustainable’ really means, this project is to kind of show and explain what my take is on it all and how you can be a part of it too!”
Seeing this sustainable fashion movement really put into perspective how fast-fashion is not only robbing original designs, but is also one of the largest polluters in the world. Rethinking where our values as an art + design magazine were lying, we knew that this was something we had to voice out as well. Marina was able to open a line of communication amongst other sustainable fashion advocates on Instagram, like Araceli from Showerthoughts with her #SinnerThoughts campaign (inspired by #OneDressToImpress).
For August, we’re joining Marina Testino and Danilo on their campaign #WeSeaThrough. The entire month will spotlight the fact that plastic waste is everywhere and their are hidden causes and effects of micro plastics. The challenge in achieving this… is to go naked. Why?
“Activism, likes, controversy, attention or this unbearable heat wave? The reality is that, as of today, nudity remains the most sustainable solution.”
In this campaign, we’ll be baring everything, or just enough to rise awareness to these environment issues.
Join us and Marina Testino in #WeSeaThrough by posting a nude (creative + tasteful) photo of yourself covered with plastic (i.e.: plastic bottles, bags, packaging, etc.). Explain how those objects harm our oceans and lives. Bring facts and offer ideas on how to reduce micro plastics. Don’t forget to tag us, #scottythemag and #WeSeaThrough.